Unauthorized story of nike and the men who played there, the j. Paperback not for casual readers, this book is a must for anyone who seeks indepth understanding of the labor issues surrounding nike production in indonesia. The unauthorized story of nike and the men who played there is an incredible story of how phil knight founded a small shoe company by the name of blue ribbon sports and transformed it into nike, one of the largest corporations in the world in a few decades. Using nike as a case study, the film documents first hand the widespread and oppressive and exploitative. The careful research represented here is a strong response to the public relations efforts of nike spokespeople. This blog is a compilation page for behind the swoosh, a short documentary produced by jim keady, which explores the living and working conditions of workers in an indonesian garment factory subcontracted by nike on the outskirts of jakarta. Bring jim keady and behind the swoosh to your school this year. A documentary ive been wanting to get online for months. Watch the awardwinning short film, behind the swoosh, and see jim keady and leslie kretzu attempt to survive on a nike workers wage in the industrial slums of indonesia. That it happened at all is a miracle, because as i learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. Behind the swoosh is the ultimate video for exploring the sweatshop issue.
But knight, the man behind the swoosh, has always been a mystery. What others might take an entire book and many trees to convey explaining the origin and history of the swoosh logo the dna accomplished in a mere 28. Oct 11, 2017 in this instant and tenacious new york times bestseller, nike founder and board chairman phil knight offers a rare and revealing look at the notoriously mediashy man behind the swoosh, opening. The careful research represented here is a strong response to the public.
This corporate exploitation is happening all over the world by many corporations watch this documentary and help spread the word. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. If she is tired and working slowly, her supervisor shouts obscenities at her, things like you. From there we headed to the event where jim was incredible at captivating our audience. Sweatshops and social justice at horace greeley hs in chappaqua, ny on tuesday, november, 2018. When teenage boys all over the world see their favorite athletes wearing their own custom shoe, they venture to the nearest foot locker in search of that shoe. Our event with jim keady, behind the swoosh was incredible.
Shoe dog book by phil knight official publisher page. And yet, this remarkable logo represents billions of dollars worth of accumulated branding and marketing associations. You see it on billboards, tshirts, book bags, and, of course, shoes. In those days in particular, the uo was for book learners and aspiring. The nike logo symbol and the history behind its simple design. The swoosh is the logo of american athletic shoe and apparel designer and retailer nike. The nike logo symbol and the history behind its simple. The hidden meaning behind the nike logo is the wing in the air in the farfamed statue of the greek goddess of victory, nike who largely influenced countless brave warriors. Nike hadnt even been conceived as a brand name when the swoosh was designed. Former professional soccer player and former college coach, jim keady will present behind the swoosh, the third in the campus activities council convocations lecture series, on monday, dec. Nike sweatshops behind the swoosh video dailymotion.
Unlike what we think about factories here today in the united states, you soon learn the ugly truth that in fact nikes factory is really a sweatshop. June 1971 is the date the nike swoosh was launched. Sweatshops and social justice jim keady download flier with the launch of their 30th anniversary reboot of their just do it ad campaign featuring colin kaepernick, nike set the internet on fire and the social media blaze is still burning. In this instant and tenacious new york times bestseller, nike founder and board chairman phil knight offers a rare and revealing look at the notoriously. Have you ever wondered what it is like to live on a nike sweatshop wage. Aug 23, 2014 behind the swoosh is a documentary worth seeing on one of nikes factories located in indonesia. Read the legendary stories behind some of the most recognizable logos, like nikes swoosh, mcdonalds arches, the i heart new york logo, and the universal symbol for recycling. The story behind nikes just do it slogan only a game. Unauthorized story of nike and the men who played there, the. Behind the swoosh documentary exposes how nike knowingly uses sweatshops in asia to produce their shoes and clothing range which they later go on to sell for extortionate profits to the western word. Mar 22, 2011 behind the swoosh is a documentary worth seeing on one of nikes factories located in indonesia.
Social awareness program of the yea i wanted to let you know that yesterday we had an end of the year awards program that recognized students and organizations who have done outstanding work this year and behind the swoosh won the award for social awareness program of the year. We held a quick meet and greet where a few of the people who helped put on the event were able to meet him and talk with him. Shoe dog is a great american story about luck, grit, knowhow, and the magic alchemy of a handful of eccentric characters who came together to build nike. The nike logo known as the swoosh is the simplest logo imaginable, consisting of only two lines. The unauthorized story of nike and the men who played there by j.
Open library is an open, editable library catalog, building towards a web page for every book ever published. Internet archive contributor internet archive language english. The struggle of indonesians making nike shoes jeff ballinger, claes olsson on. The nike cofounder, phil knight wrote a book in 2016 about the amazing and simple history of nike and its evolution to become a world. The idea behind it is to depict movement or to replicate the sound. Well we had about 150 people there and surprisingly they stayed for the duration of the presentation. Place your order now for a similar assignment and get fast, cheap and best quality work written by our expert level assignment writers. What others might take an entire book and many trees to convey explaining the origin and history of the swoosh logo. The nike swoosh is one of the most iconic symbols in the world today. Not for casual readers, this book is a must for anyone who seeks indepth understanding of the labor issues surrounding nike production in indonesia. Behind the swoosh is a documentary worth seeing on one of nikes factories located in indonesia. Probably not, says new school history professor natalia mehlman petrzela, who is writing a book about american fitness culture. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus.
Behind the swoosh by jeff ballinger, claes olsson, 1997, global publications foundation, icda edition, in english. While it makes a strong argument for utmost simplicity, the nike logo is one of the worlds most recognizable logos. Place your order now for a similar assignment and get fast. Internet lore has it that designer carolyn davidson came up with the swoosh to represent the wings of nike, the greek goddess of victory. Yuli toils up to 72 hours a week during peak production periods. In this age of startups, knights nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.
Numerous and frequentlyupdated resource results are available from this search. The name, on the other hand, has to do with greek mythology, where nike was used as a winged victory goddess. Used as a resource by faculty members and community leaders across the country, behind the swoosh is appropriate for use in classrooms, libraries, conferences, churches, community centers and union. Great book, written in a very informaleasy to read style detailing the stories of the beginning and history of nike, starting with who phil knight is and his connection to bill bowerman the coach with the waffle iron and the people who became magnetised to the steam train. Behind the swoosh the struggle of indonesians making nike shoes by jeff ballinger, claes olsson. Published 1997 by global publications foundation, icda in uppsala, brussels. The careful research represented here is a strong response to the public relations efforts of nike.
Shoe dog a memoir by the creator of nike in this candid and riveting memoir, for the first time ever, nike founder and board chairman phil knight shares the inside story of the companys early days as an intrepid startup and its evolution into one of the worlds most iconic, gamechanging, and profitable brands. Behind the swoosh is a very moving documentary that should be an eyeopener to anyone who has ever bought designer clothes before. He offers an educational workshops called beyond the swoosh where he shares his experiences living with nikes factory workers and his decade long effort to end sweatshop abuses. The swoosh symbol is meant to be a symbol of athleticism, speed, and highquality apparel. Claim your free copy of phil knights shoe dog from audible, in addition to a free 30day trial. Many of them seemed motivated to take action, so we are trying to set up some reflection sessions to talk about the issue further. Bill knight seemed destined to be a competent behindthescenes counselor who carried out the wishes of more public men.
The story behind the nike swoosh funny how 40 years swoosh by. Michael jordan makes when he zips past the opponent and makes a spectacular dunk. Behind the swoosh adds greatly to the credibility of the nike campaign. After a decade of activism, indonesian nike supplier pt nikomas gemiland repaid 4437 production workers for 600,000 of forced unpaid labor. Even when yuli and her husband work overtime, they do not earn a living wage enough to meet basic necessities and save a little.
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